Gwen Montez

In March 2020, I made a bold choice: to stay home with my daughter and build a business that would let me provide for my family without missing the messy, beautiful moments of motherhood. What began as a small Etsy shop selling custom tees quickly turned into a movement. As demand grew, we scaled up from one-off orders to full bulk production — and we’re just getting started!

Today, It’s A Hard Mom Life creates high-quality custom apparel that speaks to your story—whether it’s for your business, event, or everyday wear. Every piece is crafted with grit, love, and a personal touch that honors where we come from.

Thank you for supporting a business built on grit, love, and a mom’s unstoppable hustle. We’re honored to deliver quality products tailored to your needs—and truly glad you’re here!